Oh, hi! I'm Natalie, as you can probably tell.
Marketing is my thing, one of my favourite things as a matter of fact, and I want to ensure small businesses don't fall behind solely because of lack of time or money.
I am currently putting my own marketing savvy to use with a Financial Planning firm in Bedford, Nova Scotia, Trinity Wealth Partners. However, helping other small businesses engage with customers is still a passion of mine. Send me an email with questions or ideas on which you'd like a second opinion.
The internet is a powerhouse, connecting people, brands, businesses, and opinions. If you don't have an online presence, that doesn't mean people aren't talking about you! Imagine someone talking about you behind your back... except they are doing it right in front of you and you are choosing to ignore it!
Get involved in the conversation!
We had a presentation in one of my classes today from a major radio station in Halifax; I asked about the recent fragmentation of the market and how it is affecting their revenues, of course along with the supposed downfall of traditional media. The answer surprised me.
Google Analytics is a fantastic tool for those of us that know what the information before us really means. HubSpot put out a great article last week that breaks down the meaning of the traffic sources we see in Google Analytics. The article explains where your visitors are coming from when you see "Organic Search," or "Referrals," plus a bit of their own product promotion of course.
Check it out!